Insights from India's Communications Front Lines

PR strategy, brand building, crisis communications and digital trends — written by practitioners, not theorists.

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Industry · Featured

Top PR Agencies in India 2026: The Complete Guide for Brands

India's PR landscape has transformed dramatically. We break down what separates the top agencies, what to look for, and why integrated communications is now non-negotiable.

By Akshaara Lalwani May 1, 2026 8 min read
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Latest Articles

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Strategy

How to Choose the Right PR Agency in India: 7 Things Every Founder Must Ask

Not all PR agencies are built the same. Whether you're a startup or an established brand, these seven questions will save you months of wasted retainer spend.

Rishaan Dasani 6 min read
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Strategy

PR vs Digital Marketing: What Indian Brands Actually Need in 2026

The lines have blurred. Here's a practical breakdown of when to invest in PR, when to go digital-first, and why the most successful brands are doing both.

Shana Parihar 5 min read
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Healthcare

Healthcare PR in India: Building Trust in a Credibility-First Industry

Healthcare brands face unique communication challenges. This guide covers everything from media relations and patient storytelling to crisis communication in regulated sectors.

Akshaara Lalwani 7 min read
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Startups

5 PR Mistakes Indian Startups Make (And How to Avoid Them)

From hiring too late to chasing vanity coverage, these are the five most common PR pitfalls we see early-stage companies fall into — and the fixes that actually work.

Rishaan Dasani 5 min read
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Crisis PR

Crisis Communication in the Age of Viral News: A Playbook for Indian Brands

A crisis can go from a tweet to prime-time news in under two hours. Here's the step-by-step playbook we use to protect brand reputation when things go wrong.

Shana Parihar 9 min read

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